🛒 Marketing Asset Checklist

• Logo: Provide both 512×512 and 1200×675 PNGs—ensure transparency and clear edges so your icon stands out on dark and light backgrounds.
• GIF Previews: Capture 3–5 second loops of your core gameplay (max 5 MB each). Focus on your hook: combat, puzzles, or unique mechanics.
• Hero Banner: A 1920×620 JPEG that conveys mood—use bold typography and a single key visual element for instant recognition.
• Trailer: One-minute MP4 (1920×1080, H.264). Include title card, gameplay highlights, and a call-to-action at the end.
• Tags & Genres: Select up to 10 tags. Prioritize accuracy (e.g. “Roguelike,” “Metroidvania”) and avoid overbroad terms like “Indie.”

🆓 Free Capture Tools

• • OBS Studio: Configure custom scenes for HD capture, add overlays, and record trailers or GIF-ready clips with built-in encoding presets.
• • GifCap: Quick GIF generator—select screen region, trim frames, and export optimized loops without heavy editors.

Tip: Predefine OBS hotkeys and GifCap presets to avoid fumbling during live capture sessions.

📄 Steam Copy Template

Fill in the placeholders below to craft a punchy one-paragraph description that hits Steam’s character limits:

“[Game Title] is a [genre] where you [core gameplay loop—e.g., “hack and slash your way through procedurally generated dungeons”]. Explore [unique feature—e.g., “dynamic weather and day/night cycles”], face [primary challenge—e.g., “formidable biome guardians”], and customize [key mechanic—e.g., “your spellbook with over 50 spells”]. Ready your [signature tool—e.g., “arcane blade”] and conquer [setting—e.g., “the cursed realm of Eldoria”].”
      

Reminder: Keep under 500 characters and include your top tag keywords organically.

⭐ AGL Rating: Launch Readiness

Launch Readiness: 8/10

• • Having all visual assets and capture workflows in place covers 90 % of Steam’s storefront requirements immediately.
• • The copy template accelerates description writing, although localization and review of tags may require extra time.